The e-commerce platform that stays yours
Everything you need to sell online
Baxela bundles a fast storefront, a powerful admin panel, and an API-first backend into one platform — launch your store and keep growing.
- one platform
- 3 apps
- typical API response
- < 100 ms
- storefront rendering
- Static-first
- your data, your servers
- 100%
Platform
One platform, three building blocks
Storefront, admin, and backend are built to work together — but each one is good enough to stand on its own.
Blazing-fast storefront
A Next.js storefront that ships pre-rendered pages, so product pages load instantly and rank well in search engines.
Powerful admin panel
Manage your catalog, orders, and customers from a clean React admin with data tables, filters, and role-based access.
API-first backend
A Laravel modular monolith exposes everything as a documented API — build any client you want on top of it.
Catalog & inventory
Products, variants, categories, and media organized the way merchants think — with stock you can actually trust.
Orders & fulfillment
From checkout to delivery: order states, customer history, and the workflows your team needs to ship on time.
Self-hosted & scalable
Runs on your own infrastructure with Docker. Your data stays yours, and the platform scales with your traffic.
How it works
From zero to your first order
No marathon setup, no platform to babysit. Three steps and you are selling.
- 01
Set up your catalog
Add products, variants, and media in the admin panel. Structure your inventory once — the platform keeps it consistent everywhere.
- 02
Launch your storefront
Your Next.js storefront ships pre-rendered and SEO-ready. Connect your domain and you are live in minutes, not weeks.
- 03
Manage & grow
Track orders and customers in the admin, and extend anything through the API as your business outgrows the defaults.
API-first
Built for developers who like to stay in control
The admin panel and storefront are just two clients of the same API. Yours can be the third — automate inventory, sync with your ERP, or ship a completely custom storefront.
- Documented REST API for every resource
- Modular monolith — easy to host, easy to reason about
- Typed frontends that consume the same contracts
- Self-host with plain Docker Compose
{
"data": [
{ "id": 1, "name": "Aurora Lamp",
"price": 4900, "stock": 37, "status": "active" }
],
"meta": { "total": 1 }
}Testimonials
Teams that moved to Baxela
“We migrated our store to Baxela in a weekend. The admin alone saves our team hours every week.”
Sara M.
Founder, independent retail brand
“Having the API as the backbone means our custom integrations just work. No fighting the platform.”
Dan K.
Engineering lead, D2C brand
“Page loads feel instant and our search rankings followed. The storefront pays for itself.”
Lena R.
Head of e-commerce
Ready to launch your store?
Set up your catalog, connect your domain, and start taking orders — on infrastructure you own.