About
E-commerce, minus the platform anxiety
Baxela started with a simple frustration: running an online store shouldn't mean renting your business from someone else's dashboard.
Most e-commerce platforms give you convenience and take control in exchange. Your catalog lives in their database, your storefront looks like everyone else's, and your costs change when their pricing page does.
Baxela takes the other side of that trade. It's a complete platform — storefront, admin panel, API backend — that runs on hardware you control, built from boring, proven components you can hire for and read the source of.
We optimize for the store owner who wants to understand their own platform: clear code, documented APIs, and defaults that stay out of your way until you outgrow them.
What we believe
Own your platform
Self-hosted and open to inspection. No lock-in, no surprise platform fees, no waking up to a changed pricing page.
Boring where it counts
Proven building blocks — Laravel, React, Next.js — assembled carefully. Innovation budget goes to merchant features, not re-invented wheels.
API-first, always
Every capability the platform has is available programmatically. If the admin can do it, your code can too.
Fast is a feature
Static-first rendering and lean pages because every 100ms of load time is money left on the table.
Built with
- Laravel
- Next.js
- React
- TypeScript
- Tailwind CSS
- Docker